The 6-step method for creating innovative offerings designed specifically for the social sector The Social Innovation Imperative explains why achieving innovation in social sectors, such as healthcare and education, is different from that of other sectors. Sandy Bates reveals her company's outcome-based innovation methodology to show leaders of corporations, nonprofits, and nonprofit how to identify unmet social needs, then create and deliver products or services to meet them. Sandra Bates is Executive Director and cofounder of the Center for Social Innovation at Strategyn, a product strategy and innovation management consulting firm.